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Why you should never give an unrehearsed demo to a journalist with a video camera

January 23rd, 2008 · 1 Comment · Guests' blogs, PR, crisis, interview

Scott Kirsner (TPRWS episode 31) blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest players in speech recognition. The demo went so badly that the exec posted a follow-up on YouTube explaining what went wrong. A lot of reporters carry video cameras these days, so know what you’re doing before you agree to let them switch those devices on!

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  • Youtube » Why you should never give an unrehearsed demo to a journalist with a video camera

    [...] Winding Road wrote an interesting post today on Why you should never give an unrehearsed demo to a journalist with a video cameraHere’s a quick excerpt Scott Kirsner (TPRWS episode 31) blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest players in speech recognition. The demo went so badly that the exec posted a follow-up on YouTube explaining what went wrong. A lot of reporters carry video cameras these days, so know what you’re doing before you agree to let them switch those devices on! [...]

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