MediaBlather

Interviews and Insights on the Changing Media World

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Entries Tagged as 'wordofmouth'

85: The Voice of the Customer

December 29th, 2008 · 1 Comment · commentary, interview, podcast

Peter Blackshaw has led the charge in consumer generated media.  A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and several blogs.  He’s also the author of a new book, Satisfied Customers Tell Three Friends, [...]

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