MediaBlather

Interviews and Insights on the Changing Media World

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Entries Tagged as 'viral_marketing'

43: A roll of mints, a jug of cola and Wow!

January 15th, 2008 · No Comments · interview, socialmedia, socialnetwork

Stephen Voltz and Fritz Grobe have turned chemistry into a viral video sensation. Their experiments mixing Mentos candies with Diet Coke have produced a series of online videos that have logged more than 40 million downloads and shaken up marketing at the Coca-Cola company. This week we snagged the duo, whose venture is known as [...]

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