MediaBlather

Interviews and Insights on the Changing Media World

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Entries Tagged as 'transparency'

101: Driven a Ford Lately?

September 24th, 2009 · No Comments · PR, Twitter, interview, podcast, socialmedia

Automotive companies aren’t usually thought of as models of institutional transparency, but when it comes to social media, that stereotype doesn’t hold. The big automakers have been some of the earliest and most enthusiastic adopters of customer conversations, in part because they believe their stories have been so poorly communicated by the mainstream media. Scott [...]

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