MediaBlather » stumbleupon http://mediablather.com Interviews and Insights on the Changing Media World Sat, 22 Jan 2011 14:35:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.2 41: Putting search and recommendation engines in perspective http://mediablather.com/putting-search-and-recommendation-engines-in-perspective.html http://mediablather.com/putting-search-and-recommendation-engines-in-perspective.html#comments Fri, 04 Jan 2008 18:45:23 +0000 strom http://techprwarstories.wordpress.com/2008/01/04/putting-search-and-recommendation-engines-in-perspective/ This week’s show was prompted by this amazing list of the best Internet marketing blog posts of 2007 by Tamar Weinberg.

With so much focus on search engine performance and user recommendations these days, PR pros may be tempted to spend all their time learning how to game the various traffic drivers that are sprouting up all over the Internet.  Sure, it’s always nice to get a traffic boost from Digg or StumbleUpon, but the value of that traffic may not be worth the effort.  The fundamental skills of PR — creating compelling content, building relationships and delivering on a message — are still critical in the Age of Search. This week, David and Paul try to put the recommendation engine craze in perspective.

Download the podcast here (13:04).

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