In an interview set up via the great democratizing agent called Twitter, our hosts spent a half hour with Shel Israel talking about the continuing evolution of markets into conversations.
Entries Tagged as 'socialmedia'
50: The Social Media Think Tank
March 10th, 2008 · 1 Comment · PR, events, interview, socialmedia
The Society for New Communications Research has been studying social media since before the term was created. Founded by veteran publicist Jen McClure in 2004, the nonprofit group known affectionately to its members as “snicker” now counts more than 40 futurists, scholars, business leaders, communicators and other new-media professionals as research fellows. Its signature event [...]
46: How to find influencers
February 14th, 2008 · 1 Comment · PR, blogs, search, socialmedia
Paul’s writing a book, and he’s devoting a chapter to hands-on techniques for finding influencers online. It isn’t as simple as it sounds. Google indexes only a small percentage of online content and no search engine taps in to all the features of the various photo-sharing and social network sites. This week, Paul talks about [...]
Tags:influencers·search·socialmedia
38: Boo hiss
December 7th, 2007 · No Comments · PR, commentary, crisis
Paul was attacked in the blogosphere last week, and it got him thinking about dealing with negativity online. The risk of blogger attacks is one of the biggest reasons companies avoid social media, but Paul and David argue that fears are overblown. Sure, you need a thick skin to invite customer feedback. But companies with [...]
Tags:blogs·crisis·negativity·PR·socialmedia
37: How to measure social media success
November 29th, 2007 · No Comments · PR, interview, metrics, socialmedia
This week our guest is Katie Paine, the social media measurement guru of the great northeast. Katie’s an experienced journalist and PR professional who has spent the last several years developing a business around understanding the payback of social media campaigns. She has strong opinions about what marketers should do. Katie believes that the Internet [...]
Tags:metrics·PR·socialmedia
34: Blogging at SAP
November 9th, 2007 · No Comments · PR, blogs, interview, socialmedia
Paul’s at BlogWorld Expo in Las Vegas, where he met Mike Prosceno, VP of Marketplace Communications at software giant SAP. SAP has an unusually progressive approach to working with the blogosphere. Not only does the company use blogs for internal and external communications, but it has embraced bloggers as important influencers, treating them in much [...]
Tags:blogging·Blogworld·PR·SAP·socialmedia
31: Scott Kirsner talks shop
October 18th, 2007 · 2 Comments · PR, blogs, commentary, events, newspapers, socialmedia, socialnetwork
This week, Paul and Dave are joined by Scott Kirsner, a Boston Globe columnist, freelance writer, blogger and conference organizer. As a writer who’s had significant experience in both mainstream and new media, Scott understands the power of each to shape opinion in different ways.Scott sees greater convergence happening between newspapers and citizen journalists, but [...]
45: The social media skeptic
February 11th, 2008 · No Comments · PR, blogs, commentary, interview, socialmedia
Jennifer Mattern calls herself the “social media Grinch.” But that doesn’t mean she’s down on social media. On the contrary, her NakedPR blog is one of the more popular online journals in the PR world. It’s just that Jenn thinks the focus on social media can distract PR people from their real work, which is [...]
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Tags:PR·socialmedia