In an interview set up via the great democratizing agent called Twitter, our hosts spent a half hour with Shel Israel talking about the continuing evolution of markets into conversations.
Entries Tagged as 'PR'
64: The Spinfluencer
July 16th, 2008 · No Comments · PR, Uncategorized, events, interview, socialmedia
If you’re a PR professional, you can’t afford not to listen to On the Record…Online. For the past three years, this podcast has offered a steady stream insight on how journalists, marketers and new media innovators use the Internet to report the news and promote their businesses. Host Eric Schwartzman has anchored all 120 programs [...]
Tags:influencers·podcast·PR
56: The Provocateur
May 5th, 2008 · No Comments · PR, blogs, interview, socialmedia
Larry Weber didn’t achieve fame and fortune in public relations by spouting conventional wisdom. The founder of Weber Shandwick, the world’s largest public relations agency, Weber has a reputation for blunt talk, innovative strategies and a relentless focus on new trends. Since leaving the helm of Weber Shandwick, he’s wiped the slate clean and is [...]
Tags:larryweber·newmedia·PR
50: The Social Media Think Tank
March 10th, 2008 · 1 Comment · PR, events, interview, socialmedia
The Society for New Communications Research has been studying social media since before the term was created. Founded by veteran publicist Jen McClure in 2004, the nonprofit group known affectionately to its members as “snicker” now counts more than 40 futurists, scholars, business leaders, communicators and other new-media professionals as research fellows. Its signature event [...]
49: Take it down!
March 7th, 2008 · 2 Comments · PR, blogs, crisis, socialmedia
It’s a public relations nightmare: Some blogger posts an angry rant about your company. A few other curmudgeons join in and pretty soon you’ve got a gripefest going on. Or maybe someone gets hold of an internal memo that’s not meant for public distribution and posts it for the world to see. What do you [...]
47: Twitter magic
February 20th, 2008 · 1 Comment · PR, blogs, interview, socialmedia, socialnetwork
Many people’s first reaction to Twitter.com is that they just don’t get it. At first blush, the group instant messaging service looks like chaos: everyone is talking at once and some of them talking about nothing in particular. But Twitter has inspired a passionate following. Some people make it their main online communications medium. It’s [...]
Tags:blogs·PR·social networks·Twitter
45: The social media skeptic
February 11th, 2008 · No Comments · PR, blogs, commentary, interview, socialmedia
Jennifer Mattern calls herself the “social media Grinch.” But that doesn’t mean she’s down on social media. On the contrary, her NakedPR blog is one of the more popular online journals in the PR world. It’s just that Jenn thinks the focus on social media can distract PR people from their real work, which is [...]
Tags:PR·socialmedia
Four great trade show tips
February 8th, 2008 · 1 Comment · PR, commentary, events, trade journalism
Evan Schuman (TPRWS 39) of StorefrontBacktalk.com has spent a lot of time at trade shows lately and he sent us these four tips for getting the most out of media contacts. We like them all, but we think #3 and #4 are particularly good! Evan writes: Most interviews today are done on the phone and [...]
Tags:event·journalism·PR·tradeshow
Why you should never give an unrehearsed demo to a journalist with a video camera
January 23rd, 2008 · 1 Comment · Guests' blogs, PR, crisis, interview
Scott Kirsner (TPRWS episode 31) blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest players in speech recognition. The demo went so badly that the exec posted a follow-up on YouTube explaining what went wrong. A lot of reporters carry video cameras these days, so know what you’re [...]
Tags:journalism·PR·video
76: Spread the Viral Love
October 23rd, 2008 · 1 Comment · PR, commentary, socialmedia
This week, our hosts talk about viral marketing and questionable PR practices. Paul’s new book, Secrets of Social Media Marketing, shipped from the printer this week. More than 20 reviews have already appeared on blogs, Twitter and the reviews section of the book site. The reason? Publisher Quill Driver Books distributed nearly 5,500 copies in [...]
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Tags:PR·viralmarketing