In their new book, Influencer Marketing, Nick Hayes and Duncan Brown make the case that most businesses are squandering their marketing dollars by spending them on press and analyst relations. In fact, they argue, those influencers have relatively little impact on customer buying decisions. Businesses would be better off choosing the 50 or so people [...]
Entries Tagged as 'newcommforum'
50: The Social Media Think Tank
March 10th, 2008 · 1 Comment · PR, events, interview, socialmedia
The Society for New Communications Research has been studying social media since before the term was created. Founded by veteran publicist Jen McClure in 2004, the nonprofit group known affectionately to its members as “snicker” now counts more than 40 futurists, scholars, business leaders, communicators and other new-media professionals as research fellows. Its signature event [...]
