Scott Kirsner (TPRWS episode 31) blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest players in speech recognition. The demo went so badly that the exec posted a follow-up on YouTube explaining what went wrong. A lot of reporters carry video cameras these days, so know what you’re [...]
Entries Tagged as 'journalism'
Why you should never give an unrehearsed demo to a journalist with a video camera
January 23rd, 2008 · 1 Comment · Guests' blogs, PR, crisis, interview
Tags:journalism·PR·video
31: Scott Kirsner talks shop
October 18th, 2007 · 2 Comments · PR, blogs, commentary, events, newspapers, socialmedia, socialnetwork
This week, Paul and Dave are joined by Scott Kirsner, a Boston Globe columnist, freelance writer, blogger and conference organizer. As a writer who’s had significant experience in both mainstream and new media, Scott understands the power of each to shape opinion in different ways.Scott sees greater convergence happening between newspapers and citizen journalists, but [...]
Four great trade show tips
February 8th, 2008 · 1 Comment · PR, commentary, events, trade journalism
Evan Schuman (TPRWS 39) of StorefrontBacktalk.com has spent a lot of time at trade shows lately and he sent us these four tips for getting the most out of media contacts. We like them all, but we think #3 and #4 are particularly good! Evan writes: Most interviews today are done on the phone and [...]
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Tags:event·journalism·PR·tradeshow