If you’re a PR professional, you can’t afford not to listen to On the Record…Online. For the past three years, this podcast has offered a steady stream insight on how journalists, marketers and new media innovators use the Internet to report the news and promote their businesses. Host Eric Schwartzman has anchored all 120 programs [...]
Entries Tagged as 'influencers'
64: The Spinfluencer
July 16th, 2008 · No Comments · PR, Uncategorized, events, interview, socialmedia
Tags:influencers·podcast·PR
53: Changing the World One Podcast at a Time
April 10th, 2008 · No Comments · PR, podcast, socialmedia
When Paul was writing his book, he met two mothers who personified the term “new influencer.” Paige Heninger (left) and Gretchen Vogelzang launched Mommycast in early 2005, never expecting it to be more than an intimate chat between them and a few friends. Nearly 300 shows later, Mommycast still has that first-time intimacy, but its [...]
46: How to find influencers
February 14th, 2008 · 1 Comment · PR, blogs, search, socialmedia
Paul’s writing a book, and he’s devoting a chapter to hands-on techniques for finding influencers online. It isn’t as simple as it sounds. Google indexes only a small percentage of online content and no search engine taps in to all the features of the various photo-sharing and social network sites. This week, Paul talks about [...]
Tags:influencers·search·socialmedia
