Paul and David talk about the best PR practices they’ve ever encountered. Paul recounts his experience with one firm that arranged a CIO roundtable and ended up with a three-page magazine spread. David lauds the organizers of a user conference for really celebrating their customers. Both hosts agree on the value of using customers to [...]
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31: Scott Kirsner talks shop
October 18th, 2007 · 2 Comments · PR, blogs, commentary, events, newspapers, socialmedia, socialnetwork
This week, Paul and Dave are joined by Scott Kirsner, a Boston Globe columnist, freelance writer, blogger and conference organizer. As a writer who’s had significant experience in both mainstream and new media, Scott understands the power of each to shape opinion in different ways.Scott sees greater convergence happening between newspapers and citizen journalists, but [...]
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