It’s a public relations nightmare: Some blogger posts an angry rant about your company. A few other curmudgeons join in and pretty soon you’ve got a gripefest going on. Or maybe someone gets hold of an internal memo that’s not meant for public distribution and posts it for the world to see. What do you [...]
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38: Boo hiss
December 7th, 2007 · No Comments · PR, commentary, crisis
Paul was attacked in the blogosphere last week, and it got him thinking about dealing with negativity online. The risk of blogger attacks is one of the biggest reasons companies avoid social media, but Paul and David argue that fears are overblown. Sure, you need a thick skin to invite customer feedback. But companies with [...]
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Tags:blogs·crisis·negativity·PR·socialmedia