MediaBlather » coke http://mediablather.com Interviews and Insights on the Changing Media World Sat, 22 Jan 2011 14:35:38 +0000 en hourly 1 http://wordpress.org/?v=3.0.2 43: A roll of mints, a jug of cola and Wow! http://mediablather.com/a-roll-of-mints-a-jug-of-cola-and-wow.html http://mediablather.com/a-roll-of-mints-a-jug-of-cola-and-wow.html#comments Tue, 15 Jan 2008 22:10:05 +0000 strom http://techprwarstories.wordpress.com/2008/01/15/a-roll-of-mints-a-jug-of-cola-and-wow/ Voltz and GrobeStephen Voltz and Fritz Grobe have turned chemistry into a viral video sensation. Their experiments mixing Mentos candies with Diet Coke have produced a series of online videos that have logged more than 40 million downloads and shaken up marketing at the Coca-Cola company. This week we snagged the duo, whose venture is known as Eepybird, and asked them about the secrets of their success. A hint: Don’t overdo it on production values, but pay attention to staging. Above all, keep it genuine.

Download the podcast (22:55).

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