The terrorist attacks in Mumbai, India over the Thanksgiving holiday dramatized the increasingly important role that citizen journalists are coming to play in the reporting of breaking news. For hours after the attacks began, bloggers and Twitter users provided eyewitness accounts while professional journalists and television crews rushed to the scene. Not all of the [...]
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85: The Voice of the Customer
December 29th, 2008 · 1 Comment · commentary, interview, podcast
Peter Blackshaw has led the charge in consumer generated media. A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and several blogs. He’s also the author of a new book, Satisfied Customers Tell Three Friends, [...]
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Tags:cgm·marketing·peteblackshaw·wordofmouth