MediaBlather

Interviews and Insights on the Changing Media World

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Entries Tagged as 'bookreview'

Stalking the elusive influencer

March 10th, 2008 · No Comments · Uncategorized

From Paul’s personal blog:
When my copy of Duncan Brown’s and Nick Hayes’ Influencer Marketing arrived in the mail, I looked at it a little bit like a trip to the dentist. I knew it was going to be good for me, but I didn’t expect to enjoy it.
What a pleasure, then, to find that [...]

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