MediaBlather

Interviews and Insights on the Changing Media World

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Entries Tagged as 'Blogworld'

34: Blogging at SAP

November 9th, 2007 · No Comments · PR, blogs, interview, socialmedia

Paul’s at BlogWorld Expo in Las Vegas, where he met Mike Prosceno, VP of Marketplace Communications at software giant SAP. SAP has an unusually progressive approach to working with the blogosphere. Not only does the company use blogs for internal and external communications, but it has embraced bloggers as important influencers, treating them in much [...]

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