You wouldn’t think that a blog that talks about Eva Peron, cervical cancer, and how to get pregnant would have a wide appeal, but these and are topics can be quite compelling. This week we have a mystery guest on the show, Dr. P, a working gynecologist who writes The Blog that Ate Manhattan. She talks about [...]
Entries Tagged as 'blogs'
47: Twitter magic
February 20th, 2008 · 1 Comment · PR, blogs, interview, socialmedia, socialnetwork
Many people’s first reaction to Twitter.com is that they just don’t get it. At first blush, the group instant messaging service looks like chaos: everyone is talking at once and some of them talking about nothing in particular.
But Twitter has inspired a passionate following. Some people make it their main online communications medium. It’s certainly [...]
Tags:blogs·PR·social networks·Twitter
36: All about corporate blogging
November 19th, 2007 · 2 Comments · PR, blogs, interview
This week’s virtual guest is Debbie Weil, author of The Corporate Blogging Book and an expert on business blogging. Paul met with Debbie at the BlogWorld Expo conference in Las Vegas and conducted a short interview, which we play here. Paul and David then discuss some of the more frequent questions they [...]
Tags:blogs·corporateblog·debbieweil·PR
31: Scott Kirsner talks shop
October 18th, 2007 · 2 Comments · PR, blogs, commentary, events, newspapers, socialmedia, socialnetwork
This week, Paul and Dave are joined by Scott Kirsner, a Boston Globe columnist, freelance writer, blogger and conference organizer. As a writer who’s had significant experience in both mainstream and new media, Scott understands the power of each to shape opinion in different ways.Scott sees greater convergence happening between newspapers and citizen journalists, but [...]
38: Boo hiss
December 7th, 2007 · No Comments · PR, commentary, crisis
Paul was attacked in the blogosphere last week, and it got him thinking about dealing with negativity online. The risk of blogger attacks is one of the biggest reasons companies avoid social media, but Paul and David argue that fears are overblown. Sure, you need a thick skin to invite customer feedback. But companies with [...]
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Tags:blogs·crisis·negativity·PR·socialmedia