It’s a public relations nightmare: Some blogger posts an angry rant about your company. A few other curmudgeons join in and pretty soon you’ve got a gripefest going on. Or maybe someone gets hold of an internal memo that’s not meant for public distribution and posts it for the world to see. What do you [...]
Entries Tagged as 'blogging'
34: Blogging at SAP
November 9th, 2007 · No Comments · PR, blogs, interview, socialmedia
Paul’s at BlogWorld Expo in Las Vegas, where he met Mike Prosceno, VP of Marketplace Communications at software giant SAP. SAP has an unusually progressive approach to working with the blogosphere. Not only does the company use blogs for internal and external communications, but it has embraced bloggers as important influencers, treating them in much [...]
Tags:blogging·Blogworld·PR·SAP·socialmedia
