Our guest this week is Mike Azzara, a former CMP publishing executive who has gobs of experience with online and print publishing. We talk about ways that businesses can leverage the presence and immediacy of the virtual world Second Life, something that Mike has spent some time “in-world,” as devotees say. He talks about the [...]
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40: A look ahead
December 19th, 2007 · 1 Comment · PR, commentary, custom publishing, search, socialmedia, socialnetwork, trade journalism, virtual worlds
This being the final Tech PR War Stories podcast for 2007, David and Paul thought they’d stretch out a little and ruminate on what’s ahead for 2008. Here, in no particular order, are their predictions. It’s going to be another wild year for tech PR, but one in which savvy PR pros can elevate their [...]
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