Paul has been toying around with an idea for Staples, the big office retailer. With mainstream media and direct mail marketing becoming less and less effective, why doesn’t Staple go into the publishing business? It could become a trusted source of information for small business customers and earn its place at the table with the [...]
Entries Tagged as 'Uncategorized'
94: Roll Your Own Magazine
March 23rd, 2009 · No Comments · Uncategorized
This week Paul and David talk about the changing nature of custom publishing by looking at two different services: HP’s MagCloud.com and Amazon’s Kindle reader.
MagCloud creates custom magazines that can be printed, proofed, bound, polybagged and delivered via the US mails to your doorstep, all for a modest per-page fee. The magazines can be as [...]
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Paul to Co-Keynote New Marketing Summit: Special Discounts for You!
September 29th, 2008 · No Comments · Uncategorized
If you’re anywhere near the New England area, we hope you’ll join Paul David Meerman Scott, Chris Brogan, Don Peppers and a host of other new-media marketing practitioners for a two-day forum that’s jam-packed with advice from experts in the latest online disciplines.
The event is the New Marketing Summit, and if you sign up with [...]
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66: How to Connect With CIOs
July 26th, 2008 · No Comments · Uncategorized, interview, socialmedia, trade journalism
Do CIOs use the Internet? Perhaps not the same way mere mortals do, but IT executives have intense information needs of demand a unique focus in perspective. As managing editor of CIO.com, the online wing of the venerable technology magazine, Michael Goldberg is charged with keeping close to the needs of this highly coveted [...]
65: Getting Answers on LinkedIn
July 25th, 2008 · No Comments · Uncategorized, socialmedia
This week we talk to Bill Nigh, an IT professional from Bluenog.com who is among the most frequent contributors to LinkedIn’s Answers section. This is where anyone can ask and answer questions of large and small importance. Nigh does his answering out of a general sense of goodness and kindness to others, but we can [...]
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64: The Spinfluencer
July 16th, 2008 · No Comments · PR, Uncategorized, events, interview, socialmedia
If you’re a PR professional, you can’t afford not to listen to On the Record…Online. For the past three years, this podcast has offered a steady stream insight on how journalists, marketers and new media innovators use the Internet to report the news and promote their businesses. Host Eric Schwartzman has anchored all 120 programs [...]
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55 1/2: Stalking the Elusive Influencer
April 29th, 2008 · 1 Comment · Uncategorized
In their new book, Influencer Marketing, Nick Hayes and Duncan Brown make the case that most businesses are squandering their marketing dollars by spending them on press and analyst relations. In fact, they argue, those influencers have relatively little impact on customer buying decisions. Businesses would be better off choosing the 50 or so people [...]
54: How to promote your blog content
April 16th, 2008 · No Comments · Uncategorized
A new name and a new place for our podcasts, we explain why and how we changed our name to Media Blather.
This week, Paul and David talk about how to promote your blogs and other Web content. You have to be more grassroots and deliberate about it, and use a variety of techniques such [...]
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Stalking the elusive influencer
March 10th, 2008 · No Comments · Uncategorized
From Paul’s personal blog:
When my copy of Duncan Brown’s and Nick Hayes’ Influencer Marketing arrived in the mail, I looked at it a little bit like a trip to the dentist. I knew it was going to be good for me, but I didn’t expect to enjoy it.
What a pleasure, then, to find that [...]
97: WeTweet
April 24th, 2009 · No Comments · Twitter, Uncategorized, commentary
David is a recent convert to Twitter, while Paul has been using it for some time. Both agree that this red-hot social network, which has people transmitting their thoughts in 140-character increments, takes some getting used to. However the benefits are evident once you make Twitter part of your everyday routine. Doctors have used Twitter [...]
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