Anyone who was around the computer industry during the 1980s remembers IBM as a buttoned-down, almost paranoid company. In the years following the Justice Department’s antitrust suit, IBM became so tight with information that virtually no one other than designated representatives was allowed to utter a word in public without fear of retribution.
What a difference [...]
Entries Tagged as 'Twitter'
102: Social Media at IBM
November 18th, 2009 · 1 Comment · Twitter, blogs, interview, socialmedia, socialnetwork
Tags:IBM
101: Driven a Ford Lately?
September 24th, 2009 · No Comments · PR, Twitter, interview, podcast, socialmedia
Automotive companies aren’t usually thought of as models of institutional transparency, but when it comes to social media, that stereotype doesn’t hold. The big automakers have been some of the earliest and most enthusiastic adopters of customer conversations, in part because they believe their stories have been so poorly communicated by the mainstream media.
Scott Monty [...]
Tags:automaker·Ford·transparency
Our 100th Show = Your Tweets
May 12th, 2009 · 1 Comment · Twitter, socialmedia
Believe it or not, were about to record the 100th episode of MediaBlather.
In the spirit of new media, crowdsourcing and democratized information, we thought we’d use the latest social media tool of choice — Twitter — to help us with this program. So please contribute by answering the following question in 140 characters or [...]
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96: Social Media on Ice
April 17th, 2009 · 1 Comment · Twitter, interview, socialmedia
As the National Hockey League seeks to recover from its damaging 2004-2005 lockout, It’s turning to new media as a means to reach out to the public. Remarkably, half of all NHL fans don’t live near the teams they root for., so the league is using every medium and its disposal to connect people with [...]
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90: Dealing with multiple notification pathways
January 29th, 2009 · No Comments · PR, Twitter
This week David and Paul talk about how we deal with having mutliple notification mechanisms. In our professional lifetimes we have seen the rise and now fall of having universal email access to our contacts — now we have IM, Twitter, texting, and even the phone to juggle. Part of the problem is that email [...]
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97: WeTweet
April 24th, 2009 · No Comments · Twitter, Uncategorized, commentary
David is a recent convert to Twitter, while Paul has been using it for some time. Both agree that this red-hot social network, which has people transmitting their thoughts in 140-character increments, takes some getting used to. However the benefits are evident once you make Twitter part of your everyday routine. Doctors have used Twitter [...]
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