Reader-generated content has caused a lot of excitement among publishers who hope to use it as a low-cost way to generate content. However, a recent article in Folio magazine noted that coordinating an army of readers-as-journalists to produce publication-quality information is messy and expensive. David and Paul believe media generated by readers has its place, but [...]
Entries Tagged as 'trade journalism'
77: The true cost of reader-generated content
November 1st, 2008 · No Comments · trade journalism
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66: How to Connect With CIOs
July 26th, 2008 · No Comments · Uncategorized, interview, socialmedia, trade journalism
Do CIOs use the Internet? Perhaps not the same way mere mortals do, but IT executives have intense information needs of demand a unique focus in perspective. As managing editor of CIO.com, the online wing of the venerable technology magazine, Michael Goldberg is charged with keeping close to the needs of this highly coveted audience. [...]
52: Anniversary Party
April 4th, 2008 · 4 Comments · PR, blogs, commentary, events, interview, newspapers, search, socialmedia, socialnetwork, trade journalism
It’s our birthday! And in recognition of this, our 52nd weekly podcast (okay, so we missed one or two weeks) we convene a roundtable discussion of the new world of business communications. The stars aligned perfectly: David was in Boston on a speaking tour and some of our best friends and colleagues from our years [...]
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Four great trade show tips
February 8th, 2008 · 1 Comment · PR, commentary, events, trade journalism
Evan Schuman (TPRWS 39) of StorefrontBacktalk.com has spent a lot of time at trade shows lately and he sent us these four tips for getting the most out of media contacts. We like them all, but we think #3 and #4 are particularly good! Evan writes: Most interviews today are done on the phone and [...]
Tags:event·journalism·PR·tradeshow
The Tech Journalist Migration
December 12th, 2007 · No Comments · PR, trade journalism
David has written a series of recommendations for PR pros for Sam Whitmore’s Media Survey on how to reach those tech journalists who have gone on to analytical or vendor-sponsored roles. You can also read what Brian Fuller, a former journalist himself who is now with Blanc and Otis, has to say here.
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39: Pitches, deadlines, and trade shows
December 10th, 2007 · 2 Comments · PR, commentary, events, interview, trade journalism
This week our guest is Evan Schuman, who is the retail editor for eWeek and author of the blog www.storefrontbacktalk.com on retail technologies. Evan has worked for Ziff and CMP for more than 20 years in various capacities, both for print and online media. He talks to David and Paul about how PR pitch him [...]
Tags:blog·media·PR·tradepress
30: Feel the love
October 13th, 2007 · No Comments · PR, events, trade journalism
Paul and David talk about the best PR practices they’ve ever encountered. Paul recounts his experience with one firm that arranged a CIO roundtable and ended up with a three-page magazine spread. David lauds the organizers of a user conference for really celebrating their customers. Both hosts agree on the value of using customers to [...]
26: How to work a trade show, part 2
September 12th, 2007 · No Comments · PR, events, trade journalism
In part two of our interview with Pulvermedia’s Bill Sell, we talk about the role of new media in event PR. Bill believes bloggers are a hugely useful resource to PR people, but that too few companies leverage their enthusiasm and talent. Pulvermedia has been proactive about courting bloggers to cover its events but Bill [...]
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106: Freelance Destruction
August 11th, 2010 · No Comments · commentary, journalism, publshing, trade journalism
As recently as a couple of years ago freelance writing was a popular way for journalists to make a living. The pay wasn’t great, but the work was interesting and most professional freelancers could make a reasonable income. Today, things are very different. Freelance rates have fallen through the floor as publications have shriveled and [...]
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