Anyone who was around the computer industry during the 1980s remembers IBM as a buttoned-down, almost paranoid company. In the years following the Justice Department’s antitrust suit, IBM became so tight with information that virtually no one other than designated representatives was allowed to utter a word in public without fear of retribution.
What a difference [...]
Entries Tagged as 'socialnetwork'
102: Social Media at IBM
November 18th, 2009 · 1 Comment · Twitter, blogs, interview, socialmedia, socialnetwork
Tags:IBM
75: Straight talk from Andy Sernovitz’ word of mouth
October 14th, 2008 · No Comments · socialnetwork
This week Paul and David talk to Andy Sernovitz, the king of word of mouth marketing who has written a book by that name along with his ”Damn I Wish I Thought of That” blog at damniwish.com. Our conversation is peppered with lots of suggestions on how you can market your company with little money, effort, and time. The simplest [...]
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71: Mr. LinkedIn
September 19th, 2008 · No Comments · PR, interview, socialmedia, socialnetwork
Who says you can’t reinvent yourself after 20 years in the business? Not Chuck Hester. A veteran of technology public relations going back to the days of print, Hester has become a disciple of the business networking service LinkedIn. He uses LinkedIn to organize meetings and group dinners during his frequent travels and to maintain [...]
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62: Brogan on Online Living
June 23rd, 2008 · 1 Comment · events, interview, socialmedia, socialnetwork
Chris Brogan is all about social media. The engineer-turned-marketer has one of the largest Twitter followings, is an active blogger and co-founded the Podcamp series of unconferences, which have been held in more than 40 countries. He currently crafts the content for CrossTech Media’s growing conference series, but he mainly publishes in media of all [...]
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61: We’re Grumpy This Week
June 13th, 2008 · 1 Comment · PR, commentary, events, socialmedia, socialnetwork
Paul’s been on the road, and he recently took a tour of the pressroom at the Los Angeles Times, a newspaper that’s been awash in controversy. Tribune Co. owner Sam Zell has made it clear that he intends to measure journalists increasingly by the volume of their output. David and Paul think this is a [...]
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60: The Struggle to Collaborate
May 30th, 2008 · No Comments · PR, commentary, socialnetwork
Following a long series of shows featuring interviews with everyong from CEOs to anonymous bloggers, David and Paul reflect on what they’ve learned from these interactions. Paul is impressed by the fact that people who were once hard to reach have now become so accessible.
David is annoyed by the slow adoption rate of collaboration tools [...]
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55: Reinventing a Company With Brand Advocates
April 25th, 2008 · No Comments · interview, socialmedia, socialnetwork
Can a nearly 400-year-old company reinvent itself around customer conversations, brand advocates and online enthusiasts? The story of Fiskars proves that it can. Fiskars makes high-quality scissors that are popular with scrapbooking enthusiasts. The problem was that the company’s brand recognition was low. Scrapbookers perceived one scissor as being pretty much like another. Big-box retailers [...]
52: Anniversary Party
April 4th, 2008 · 4 Comments · PR, blogs, commentary, events, interview, newspapers, search, socialmedia, socialnetwork, trade journalism
It’s our birthday! And in recognition of this, our 52nd weekly podcast (okay, so we missed one or two weeks) we convene a roundtable discussion of the new world of business communications.
The stars aligned perfectly: David was in Boston on a speaking tour and some of our best friends and colleagues from our years in [...]
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47: Twitter magic
February 20th, 2008 · 1 Comment · PR, blogs, interview, socialmedia, socialnetwork
Many people’s first reaction to Twitter.com is that they just don’t get it. At first blush, the group instant messaging service looks like chaos: everyone is talking at once and some of them talking about nothing in particular.
But Twitter has inspired a passionate following. Some people make it their main online communications medium. It’s certainly [...]
Tags:blogs·PR·social networks·Twitter
81: Making connections in Columbus
November 25th, 2008 · 2 Comments · commentary, socialmedia, socialnetwork
David recently visited Columbus, Ohio and met with several entrepreneurs and IT managers and came away pleasantly surprised. One of the movers and shakers there was Ben Blanquera. By day he is an app dev manager for a healthcare firm, and his alter ego has him involved in a series of social networking, meetups, and startups [...]
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