Do CIOs use the Internet? Perhaps not the same way mere mortals do, but IT executives have intense information needs of demand a unique focus in perspective. As managing editor of CIO.com, the online wing of the venerable technology magazine, Michael Goldberg is charged with keeping close to the needs of this highly coveted audience. [...]
Entries Tagged as 'socialmedia'
66: How to Connect With CIOs
July 26th, 2008 · No Comments · Uncategorized, interview, socialmedia, trade journalism
65: Getting Answers on LinkedIn
July 25th, 2008 · No Comments · Uncategorized, socialmedia
This week we talk to Bill Nigh, an IT professional from Bluenog.com who is among the most frequent contributors to LinkedIn’s Answers section. This is where anyone can ask and answer questions of large and small importance. Nigh does his answering out of a general sense of goodness and kindness to others, but we can [...]
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64: The Spinfluencer
July 16th, 2008 · No Comments · PR, Uncategorized, events, interview, socialmedia
If you’re a PR professional, you can’t afford not to listen to On the Record…Online. For the past three years, this podcast has offered a steady stream insight on how journalists, marketers and new media innovators use the Internet to report the news and promote their businesses. Host Eric Schwartzman has anchored all 120 programs [...]
Tags:influencers·podcast·PR
62: Brogan on Online Living
June 23rd, 2008 · 1 Comment · events, interview, socialmedia, socialnetwork
Chris Brogan is all about social media. The engineer-turned-marketer has one of the largest Twitter followings, is an active blogger and co-founded the Podcamp series of unconferences, which have been held in more than 40 countries. He currently crafts the content for CrossTech Media’s growing conference series, but he mainly publishes in media of all [...]
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56: The Provocateur
May 5th, 2008 · No Comments · PR, blogs, interview, socialmedia
Larry Weber didn’t achieve fame and fortune in public relations by spouting conventional wisdom. The founder of Weber Shandwick, the world’s largest public relations agency, Weber has a reputation for blunt talk, innovative strategies and a relentless focus on new trends. Since leaving the helm of Weber Shandwick, he’s wiped the slate clean and is [...]
Tags:larryweber·newmedia·PR
55: Reinventing a Company With Brand Advocates
April 25th, 2008 · No Comments · interview, socialmedia, socialnetwork
Can a nearly 400-year-old company reinvent itself around customer conversations, brand advocates and online enthusiasts? The story of Fiskars proves that it can. Fiskars makes high-quality scissors that are popular with scrapbooking enthusiasts. The problem was that the company’s brand recognition was low. Scrapbookers perceived one scissor as being pretty much like another. Big-box retailers [...]
53: Changing the World One Podcast at a Time
April 10th, 2008 · No Comments · PR, podcast, socialmedia
When Paul was writing his book, he met two mothers who personified the term “new influencer.” Paige Heninger (left) and Gretchen Vogelzang launched Mommycast in early 2005, never expecting it to be more than an intimate chat between them and a few friends. Nearly 300 shows later, Mommycast still has that first-time intimacy, but its [...]
52: Anniversary Party
April 4th, 2008 · 4 Comments · PR, blogs, commentary, events, interview, newspapers, search, socialmedia, socialnetwork, trade journalism
It’s our birthday! And in recognition of this, our 52nd weekly podcast (okay, so we missed one or two weeks) we convene a roundtable discussion of the new world of business communications. The stars aligned perfectly: David was in Boston on a speaking tour and some of our best friends and colleagues from our years [...]
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50: The Social Media Think Tank
March 10th, 2008 · 1 Comment · PR, events, interview, socialmedia
The Society for New Communications Research has been studying social media since before the term was created. Founded by veteran publicist Jen McClure in 2004, the nonprofit group known affectionately to its members as “snicker” now counts more than 40 futurists, scholars, business leaders, communicators and other new-media professionals as research fellows. Its signature event [...]
61: We’re Grumpy This Week
June 13th, 2008 · 1 Comment · PR, commentary, events, socialmedia, socialnetwork
Paul’s been on the road, and he recently took a tour of the pressroom at the Los Angeles Times, a newspaper that’s been awash in controversy. Tribune Co. owner Sam Zell has made it clear that he intends to measure journalists increasingly by the volume of their output. David and Paul think this is a [...]
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