This week we talk to Paula Berg, Manager of Emerging Media for Southwest Airlines and the team leading the airline’s efforts in blogging, podcasting, and other social media. In a corporate blogging world that has turned in mostly unspectacular results so far, Southwest is a standout. The company uses ordinary employees — not high paid [...]
Entries Tagged as 'socialmedia'
89: The generational media divide
January 22nd, 2009 · No Comments · socialmedia
There is a growing divide in how we consume media, and it is mostly age-related. But it isn’t as simple as everyone older is using this technology and younger is using that technology – there are a lot more subtle sub-groups. In this episode, Paul and David talk about ways that media professionals have to target and segment their [...]
Tags:
86: Building on the Groundswell
January 9th, 2009 · 1 Comment · blogs, commentary, interview, podcast, socialmedia
Forrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany [...]
Tags:
81: Making connections in Columbus
November 25th, 2008 · 2 Comments · commentary, socialmedia, socialnetwork
David recently visited Columbus, Ohio and met with several entrepreneurs and IT managers and came away pleasantly surprised. One of the movers and shakers there was Ben Blanquera. By day he is an app dev manager for a healthcare firm, and his alter ego has him involved in a series of social networking, meetups, and startups [...]
Tags:
76: Spread the Viral Love
October 23rd, 2008 · 1 Comment · PR, commentary, socialmedia
This week, our hosts talk about viral marketing and questionable PR practices. Paul’s new book, Secrets of Social Media Marketing, shipped from the printer this week. More than 20 reviews have already appeared on blogs, Twitter and the reviews section of the book site. The reason? Publisher Quill Driver Books distributed nearly 5,500 copies in [...]
Tags:PR·viralmarketing
74: Corporate Bloggers See No Evil
October 7th, 2008 · No Comments · PR, blogs, commentary, socialmedia
Paul did an informal audit of 15 corporate blogs this week and discovered that the financial crisis that has fixated the nation is blissfully absent from their coverage. Just two of the blogs even mentioned the turmoil on Wall Street, and only one of those blogs was in the US. Paul and David wonder why, [...]
Tags:
73: A Naked Conversation
September 29th, 2008 · No Comments · PR, blogs, interview, socialmedia
In an interview set up via the great democratizing agent called Twitter, our hosts spent a half hour with Shel Israel talking about the continuing evolution of markets into conversations.
71: Mr. LinkedIn
September 19th, 2008 · No Comments · PR, interview, socialmedia, socialnetwork
Who says you can’t reinvent yourself after 20 years in the business? Not Chuck Hester. A veteran of technology public relations going back to the days of print, Hester has become a disciple of the business networking service LinkedIn. He uses LinkedIn to organize meetings and group dinners during his frequent travels and to maintain [...]
Tags:
70: Social secrets of David Nour
September 5th, 2008 · No Comments · interview, socialmedia
This week Paul and David talk to David Nour from Atlanta. He is a champion of using social networks for business purposes, both in terms of using the tools to extend his own networks and also to enhance the connections within corporate types. David met David at the annual National Speakers Association conference last month [...]
Tags:
93: The Travelin’ Mama
March 13th, 2009 · 3 Comments · commentary, interview, podcast, socialmedia
Shannon Hurst Lane and three other professional travel writers were chatting at a conference early last year when they hit upon an idea. They were all moms with copious travel experience. Why not start a blog to advise families on destinations that are right for parents with kids? But this wouldn’t be your usual Mickey [...]
[Read more →]
Tags: