We talk with Brent Frei of SmartSheet.com about the growing trend of crowdsourcing, the ability to farm out a series of tasks to a group of unknown contributors. Frei has put together a comprehensive report on the crowdsourcing industry that you can download here. He talks to David and Paul about some of the logistics [...]
Entries Tagged as 'socialmedia'
102: Social Media at IBM
November 18th, 2009 · 1 Comment · Twitter, blogs, interview, socialmedia, socialnetwork
Anyone who was around the computer industry during the 1980s remembers IBM as a buttoned-down, almost paranoid company. In the years following the Justice Department’s antitrust suit, IBM became so tight with information that virtually no one other than designated representatives was allowed to utter a word in public without fear of retribution.
What a difference [...]
Tags:IBM
101: Driven a Ford Lately?
September 24th, 2009 · No Comments · PR, Twitter, interview, podcast, socialmedia
Automotive companies aren’t usually thought of as models of institutional transparency, but when it comes to social media, that stereotype doesn’t hold. The big automakers have been some of the earliest and most enthusiastic adopters of customer conversations, in part because they believe their stories have been so poorly communicated by the mainstream media.
Scott Monty [...]
Tags:automaker·Ford·transparency
Our 100th Show = Your Tweets
May 12th, 2009 · 1 Comment · Twitter, socialmedia
Believe it or not, were about to record the 100th episode of MediaBlather.
In the spirit of new media, crowdsourcing and democratized information, we thought we’d use the latest social media tool of choice — Twitter — to help us with this program. So please contribute by answering the following question in 140 characters or [...]
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96: Social Media on Ice
April 17th, 2009 · 1 Comment · Twitter, interview, socialmedia
As the National Hockey League seeks to recover from its damaging 2004-2005 lockout, It’s turning to new media as a means to reach out to the public. Remarkably, half of all NHL fans don’t live near the teams they root for., so the league is using every medium and its disposal to connect people with [...]
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95: That Southwest Style
March 25th, 2009 · 1 Comment · blogs, interview, socialmedia
This week we talk to Paula Berg, Manager of Emerging Media for Southwest Airlines and the team leading the airline’s efforts in blogging, podcasting, and other social media.
In a corporate blogging world that has turned in mostly unspectacular results so far, Southwest is a standout. The company uses ordinary employees — not high paid executives [...]
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89: The generational media divide
January 22nd, 2009 · No Comments · socialmedia
There is a growing divide in how we consume media, and it is mostly age-related. But it isn’t as simple as everyone older is using this technology and younger is using that technology – there are a lot more subtle sub-groups. In this episode, Paul and David talk about ways that media professionals have to target and segment their [...]
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86: Building on the Groundswell
January 9th, 2009 · 1 Comment · blogs, commentary, interview, podcast, socialmedia
Forrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany [...]
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81: Making connections in Columbus
November 25th, 2008 · 2 Comments · commentary, socialmedia, socialnetwork
David recently visited Columbus, Ohio and met with several entrepreneurs and IT managers and came away pleasantly surprised. One of the movers and shakers there was Ben Blanquera. By day he is an app dev manager for a healthcare firm, and his alter ego has him involved in a series of social networking, meetups, and startups [...]
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93: The Travelin’ Mama
March 13th, 2009 · 3 Comments · commentary, interview, podcast, socialmedia
Shannon Hurst Lane and three other professional travel writers were chatting at a conference early last year when they hit upon an idea. They were all moms with copious travel experience. Why not start a blog to advise families on destinations that are right for parents with kids? But this wouldn’t be your usual Mickey [...]
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