Paul’s writing a book, and he’s devoting a chapter to hands-on techniques for finding influencers online. It isn’t as simple as it sounds. Google indexes only a small percentage of online content and no search engine taps in to all the features of the various photo-sharing and social network sites. This week, Paul talks about [...]
Entries Tagged as 'search'
46: How to find influencers
February 14th, 2008 · 1 Comment · PR, blogs, search, socialmedia
Tags:influencers·search·socialmedia
41: Putting search and recommendation engines in perspective
January 4th, 2008 · No Comments · PR, commentary, search, socialnetwork
This week’s show was prompted by this amazing list of the best Internet marketing blog posts of 2007 by Tamar Weinberg. With so much focus on search engine performance and user recommendations these days, PR pros may be tempted to spend all their time learning how to game the various traffic drivers that are sprouting [...]
Tags:digg·google·PR·search·stumbleupon
9: The New Rules of Marketing and PR
May 16th, 2007 · No Comments · PR, interview, search, socialmedia
In the first of a two-part podcast series, David and Paul talk with David Meerman-Scott, who has authored three books about marketing in the age of Web 2.0 and social media, including his forthcoming book, The New Rules of Marketing and PR which you can pre-order from Amazon. In this segment, David Meerman Scott tells [...]
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52: Anniversary Party
April 4th, 2008 · 4 Comments · PR, blogs, commentary, events, interview, newspapers, search, socialmedia, socialnetwork, trade journalism
It’s our birthday! And in recognition of this, our 52nd weekly podcast (okay, so we missed one or two weeks) we convene a roundtable discussion of the new world of business communications. The stars aligned perfectly: David was in Boston on a speaking tour and some of our best friends and colleagues from our years [...]
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