The Society for New Communications Research has been studying social media since before the term was created. Founded by veteran publicist Jen McClure in 2004, the nonprofit group known affectionately to its members as “snicker” now counts more than 40 futurists, scholars, business leaders, communicators and other new-media professionals as research fellows. Its signature event [...]
Entries Tagged as 'PR'
49: Take it down!
March 7th, 2008 · 2 Comments · PR, blogs, crisis, socialmedia
It’s a public relations nightmare: Some blogger posts an angry rant about your company. A few other curmudgeons join in and pretty soon you’ve got a gripefest going on. Or maybe someone gets hold of an internal memo that’s not meant for public distribution and posts it for the world to see. What do you [...]
47: Twitter magic
February 20th, 2008 · 1 Comment · PR, blogs, interview, socialmedia, socialnetwork
Many people’s first reaction to Twitter.com is that they just don’t get it. At first blush, the group instant messaging service looks like chaos: everyone is talking at once and some of them talking about nothing in particular. But Twitter has inspired a passionate following. Some people make it their main online communications medium. It’s [...]
Tags:blogs·PR·social networks·Twitter
46: How to find influencers
February 14th, 2008 · 1 Comment · PR, blogs, search, socialmedia
Paul’s writing a book, and he’s devoting a chapter to hands-on techniques for finding influencers online. It isn’t as simple as it sounds. Google indexes only a small percentage of online content and no search engine taps in to all the features of the various photo-sharing and social network sites. This week, Paul talks about [...]
Tags:influencers·search·socialmedia
Four great trade show tips
February 8th, 2008 · 1 Comment · PR, commentary, events, trade journalism
Evan Schuman (TPRWS 39) of StorefrontBacktalk.com has spent a lot of time at trade shows lately and he sent us these four tips for getting the most out of media contacts. We like them all, but we think #3 and #4 are particularly good! Evan writes: Most interviews today are done on the phone and [...]
Tags:event·journalism·PR·tradeshow
Why you should never give an unrehearsed demo to a journalist with a video camera
January 23rd, 2008 · 1 Comment · Guests' blogs, PR, crisis, interview
Scott Kirsner (TPRWS episode 31) blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest players in speech recognition. The demo went so badly that the exec posted a follow-up on YouTube explaining what went wrong. A lot of reporters carry video cameras these days, so know what you’re [...]
Tags:journalism·PR·video
Social Media Group updates the press release
January 22nd, 2008 · 3 Comments · PR, socialmedia, socialnetwork
Maggie Fox’s Social Media Group, which is one of the most innovative boutique agencies specializing in new media marketing, has developed a new version of the Social Media Press Release (SMPR), which was pioneered by Shift Communications in 2006. The SMPR differs substantially from the traditional press release, which is often long, detailed and inflexible. [...]
Tags:shift communications·Social Media Group·social media press release
41: Putting search and recommendation engines in perspective
January 4th, 2008 · No Comments · PR, commentary, search, socialnetwork
This week’s show was prompted by this amazing list of the best Internet marketing blog posts of 2007 by Tamar Weinberg. With so much focus on search engine performance and user recommendations these days, PR pros may be tempted to spend all their time learning how to game the various traffic drivers that are sprouting [...]
Tags:digg·google·PR·search·stumbleupon
45: The social media skeptic
February 11th, 2008 · No Comments · PR, blogs, commentary, interview, socialmedia
Jennifer Mattern calls herself the “social media Grinch.” But that doesn’t mean she’s down on social media. On the contrary, her NakedPR blog is one of the more popular online journals in the PR world. It’s just that Jenn thinks the focus on social media can distract PR people from their real work, which is [...]
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Tags:PR·socialmedia