This week, Paul and David talk about when bad things happen in the PR-journalist supply chain when it comes to offering exclusive customer profiles to reporters. David is writing an upcoming article in Information Security magazine profiling four different endpoint security customers. He ran into a snag when one of the subjects was recently covered [...]
Entries Tagged as 'PR'
64: The Spinfluencer
July 16th, 2008 · No Comments · PR, Uncategorized, events, interview, socialmedia
If you’re a PR professional, you can’t afford not to listen to On the Record…Online. For the past three years, this podcast has offered a steady stream insight on how journalists, marketers and new media innovators use the Internet to report the news and promote their businesses. Host Eric Schwartzman has anchored all 120 programs [...]
Tags:influencers·podcast·PR
63: It is all about small niche markets
July 8th, 2008 · No Comments · PR, blogs
As EF Schumacher once wrote, “Small is beautiful.” This week, David is a dinner guest at Chez Gillin in Framingham. We use the f2f opp to interview his lovely wife Dana about her own bunny-related podcasts and related Web properties. We talk about the importance of smaller, more focused markets, which is ironic given the level of [...]
Tags:
60: The Struggle to Collaborate
May 30th, 2008 · No Comments · PR, commentary, socialnetwork
Following a long series of shows featuring interviews with everyong from CEOs to anonymous bloggers, David and Paul reflect on what they’ve learned from these interactions. Paul is impressed by the fact that people who were once hard to reach have now become so accessible. David is annoyed by the slow adoption rate of collaboration [...]
Tags:
Eating our own dog food
May 19th, 2008 · No Comments · PR
I asked ten highly experienced technology journalists their experience with using email and RSS notifications of press releases, and got some surprising results. Now granted this is a very selected group, and completely unscientific. But still. One finding is that only two out of the ten respondents subscribe to RSS feeds of the companies that [...]
Tags:
57: How to pitch bloggers with Melanie Seasons
May 9th, 2008 · No Comments · PR
This week we talk to Melanie Seasons, a young PR blogger for Manning, Selvage and Lee Digital out of Ann Arbor. She writes the Fake Plastic Noodles blog and talks to David and Paul about how she works with her traditional PR media colleagues. Her job is to get them to understand the value of [...]
Tags:
56: The Provocateur
May 5th, 2008 · No Comments · PR, blogs, interview, socialmedia
Larry Weber didn’t achieve fame and fortune in public relations by spouting conventional wisdom. The founder of Weber Shandwick, the world’s largest public relations agency, Weber has a reputation for blunt talk, innovative strategies and a relentless focus on new trends. Since leaving the helm of Weber Shandwick, he’s wiped the slate clean and is [...]
Tags:larryweber·newmedia·PR
53: Changing the World One Podcast at a Time
April 10th, 2008 · No Comments · PR, podcast, socialmedia
When Paul was writing his book, he met two mothers who personified the term “new influencer.” Paige Heninger (left) and Gretchen Vogelzang launched Mommycast in early 2005, never expecting it to be more than an intimate chat between them and a few friends. Nearly 300 shows later, Mommycast still has that first-time intimacy, but its [...]
52: Anniversary Party
April 4th, 2008 · 4 Comments · PR, blogs, commentary, events, interview, newspapers, search, socialmedia, socialnetwork, trade journalism
It’s our birthday! And in recognition of this, our 52nd weekly podcast (okay, so we missed one or two weeks) we convene a roundtable discussion of the new world of business communications. The stars aligned perfectly: David was in Boston on a speaking tour and some of our best friends and colleagues from our years [...]
Tags:
61: We’re Grumpy This Week
June 13th, 2008 · 1 Comment · PR, commentary, events, socialmedia, socialnetwork
Paul’s been on the road, and he recently took a tour of the pressroom at the Los Angeles Times, a newspaper that’s been awash in controversy. Tribune Co. owner Sam Zell has made it clear that he intends to measure journalists increasingly by the volume of their output. David and Paul think this is a [...]
[Read more →]
Tags: