Automotive companies aren’t usually thought of as models of institutional transparency, but when it comes to social media, that stereotype doesn’t hold. The big automakers have been some of the earliest and most enthusiastic adopters of customer conversations, in part because they believe their stories have been so poorly communicated by the mainstream media. Scott [...]
Entries Tagged as 'PR'
101: Driven a Ford Lately?
September 24th, 2009 · No Comments · PR, Twitter, interview, podcast, socialmedia
Tags:automaker·Ford·transparency
90: Dealing with multiple notification pathways
January 29th, 2009 · No Comments · PR, Twitter
This week David and Paul talk about how we deal with having mutliple notification mechanisms. In our professional lifetimes we have seen the rise and now fall of having universal email access to our contacts — now we have IM, Twitter, texting, and even the phone to juggle. Part of the problem is that email [...]
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79: The Information-Empowered Viewer
November 12th, 2008 · No Comments · PR, commentary
David spent election night flipping back and forth between the news coverage on television and various information sites on the Internet, seeking out background information on the results and candidates. He began thinking about how the Web is changing the way people consume news. PR pros need to assume that readers and viewers will constantly [...]
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78: The Corporate Blogger
November 3rd, 2008 · No Comments · PR, blogs, interview
Eastman Kodak Company has been transforming itself from a maker of film-based products into a comprehensive maker of imaging products and services. With a growing line of digital photography, output and online services, the company has been trying to remake its image through multiple channels, including social media. Kodak maintains blogs devoted to products, photography [...]
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76: Spread the Viral Love
October 23rd, 2008 · 1 Comment · PR, commentary, socialmedia
This week, our hosts talk about viral marketing and questionable PR practices. Paul’s new book, Secrets of Social Media Marketing, shipped from the printer this week. More than 20 reviews have already appeared on blogs, Twitter and the reviews section of the book site. The reason? Publisher Quill Driver Books distributed nearly 5,500 copies in [...]
Tags:PR·viralmarketing
74: Corporate Bloggers See No Evil
October 7th, 2008 · No Comments · PR, blogs, commentary, socialmedia
Paul did an informal audit of 15 corporate blogs this week and discovered that the financial crisis that has fixated the nation is blissfully absent from their coverage. Just two of the blogs even mentioned the turmoil on Wall Street, and only one of those blogs was in the US. Paul and David wonder why, [...]
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73: A Naked Conversation
September 29th, 2008 · No Comments · PR, blogs, interview, socialmedia
In an interview set up via the great democratizing agent called Twitter, our hosts spent a half hour with Shel Israel talking about the continuing evolution of markets into conversations.
71: Mr. LinkedIn
September 19th, 2008 · No Comments · PR, interview, socialmedia, socialnetwork
Who says you can’t reinvent yourself after 20 years in the business? Not Chuck Hester. A veteran of technology public relations going back to the days of print, Hester has become a disciple of the business networking service LinkedIn. He uses LinkedIn to organize meetings and group dinners during his frequent travels and to maintain [...]
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69: PR Strategies for Startups
September 3rd, 2008 · No Comments · PR
This week Paul and David discuss some of the strategies that serial entrepreneur Jason Calacanis mentions in his subscriber-only mailing list (note: our recording is mistaken about where to find it) about PR strategies that have resonated with him. As he says in his post: “You don’t need a PR firm, you don’t need [...]
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105: Identity Crisis
July 20th, 2010 · No Comments · PR, Twitter, commentary, crisis, socialmedia
If the cap on the Gulf oil spill holds, BP will be grateful for more than one reason. In addition to ending its $4 billion nightmare, it will no longer have to contend with @BPGlobalPR, a Twitter account set up by an anonymous critic who has been skewering the company’s efforts to manage public opinion [...]
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