Automotive companies aren’t usually thought of as models of institutional transparency, but when it comes to social media, that stereotype doesn’t hold. The big automakers have been some of the earliest and most enthusiastic adopters of customer conversations, in part because they believe their stories have been so poorly communicated by the mainstream media. Scott [...]
Entries Tagged as 'podcast'
101: Driven a Ford Lately?
September 24th, 2009 · No Comments · PR, Twitter, interview, podcast, socialmedia
Tags:automaker·Ford·transparency
86: Building on the Groundswell
January 9th, 2009 · 1 Comment · blogs, commentary, interview, podcast, socialmedia
Forrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany [...]
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85: The Voice of the Customer
December 29th, 2008 · 1 Comment · commentary, interview, podcast
Peter Blackshaw has led the charge in consumer generated media. A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and several blogs. He’s also the author of a new book, Satisfied Customers Tell Three Friends, [...]
53: Changing the World One Podcast at a Time
April 10th, 2008 · No Comments · PR, podcast, socialmedia
When Paul was writing his book, he met two mothers who personified the term “new influencer.” Paige Heninger (left) and Gretchen Vogelzang launched Mommycast in early 2005, never expecting it to be more than an intimate chat between them and a few friends. Nearly 300 shows later, Mommycast still has that first-time intimacy, but its [...]
93: The Travelin’ Mama
March 13th, 2009 · 3 Comments · commentary, interview, podcast, socialmedia
Shannon Hurst Lane and three other professional travel writers were chatting at a conference early last year when they hit upon an idea. They were all moms with copious travel experience. Why not start a blog to advise families on destinations that are right for parents with kids? But this wouldn’t be your usual Mickey [...]
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