This week we have the privilege of speaking to Pat McGovern, chairman of International Data Group and the world’s most successful technology media executive. McGovern today oversees a $3 billion global media empire that spans more 90 countries and reaches more than 220 million people. Amidst the constant churn in the information technology market, IDG [...]
Entries Tagged as 'interview'
58: IDG’s Online Transformation
May 12th, 2008 · No Comments · interview, publshing
Tags:China·computerworld·IDG·infoworld·newmedia·publishing·technologypublishing·venturecapital
56: The Provocateur
May 5th, 2008 · No Comments · PR, blogs, interview, socialmedia
Larry Weber didn’t achieve fame and fortune in public relations by spouting conventional wisdom. The founder of Weber Shandwick, the world’s largest public relations agency, Weber has a reputation for blunt talk, innovative strategies and a relentless focus on new trends. Since leaving the helm of Weber Shandwick, he’s wiped the slate clean and is [...]
Tags:larryweber·newmedia·PR
55: Reinventing a Company With Brand Advocates
April 25th, 2008 · No Comments · interview, socialmedia, socialnetwork
Can a nearly 400-year-old company reinvent itself around customer conversations, brand advocates and online enthusiasts? The story of Fiskars proves that it can. Fiskars makes high-quality scissors that are popular with scrapbooking enthusiasts. The problem was that the company’s brand recognition was low. Scrapbookers perceived one scissor as being pretty much like another. Big-box retailers [...]
50: The Social Media Think Tank
March 10th, 2008 · 1 Comment · PR, events, interview, socialmedia
The Society for New Communications Research has been studying social media since before the term was created. Founded by veteran publicist Jen McClure in 2004, the nonprofit group known affectionately to its members as “snicker” now counts more than 40 futurists, scholars, business leaders, communicators and other new-media professionals as research fellows. Its signature event [...]
47: Twitter magic
February 20th, 2008 · 1 Comment · PR, blogs, interview, socialmedia, socialnetwork
Many people’s first reaction to Twitter.com is that they just don’t get it. At first blush, the group instant messaging service looks like chaos: everyone is talking at once and some of them talking about nothing in particular. But Twitter has inspired a passionate following. Some people make it their main online communications medium. It’s [...]
Tags:blogs·PR·social networks·Twitter
45: The social media skeptic
February 11th, 2008 · No Comments · PR, blogs, commentary, interview, socialmedia
Jennifer Mattern calls herself the “social media Grinch.” But that doesn’t mean she’s down on social media. On the contrary, her NakedPR blog is one of the more popular online journals in the PR world. It’s just that Jenn thinks the focus on social media can distract PR people from their real work, which is [...]
Tags:PR·socialmedia
44: Internet marketing superlist author shares secrets
January 23rd, 2008 · 2 Comments · Guests' blogs, blogs, interview, socialmedia, socialnetwork
Late last month, a post appeared on Tamar Weinberg’s techipedia blog that stopped us in our tracks. It’s called Best Internet Marketing Blog Posts of 2007 and it weighs in at more than 8,500 words and 250 links to an amazing assortment of blog entries about everything from headline writing to linkbaiting to becoming a [...]
Why you should never give an unrehearsed demo to a journalist with a video camera
January 23rd, 2008 · 1 Comment · Guests' blogs, PR, crisis, interview
Scott Kirsner (TPRWS episode 31) blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest players in speech recognition. The demo went so badly that the exec posted a follow-up on YouTube explaining what went wrong. A lot of reporters carry video cameras these days, so know what you’re [...]
Tags:journalism·PR·video
43: A roll of mints, a jug of cola and Wow!
January 15th, 2008 · No Comments · interview, socialmedia, socialnetwork
Stephen Voltz and Fritz Grobe have turned chemistry into a viral video sensation. Their experiments mixing Mentos candies with Diet Coke have produced a series of online videos that have logged more than 40 million downloads and shaken up marketing at the Coca-Cola company. This week we snagged the duo, whose venture is known as [...]
52: Anniversary Party
April 4th, 2008 · 4 Comments · PR, blogs, commentary, events, interview, newspapers, search, socialmedia, socialnetwork, trade journalism
It’s our birthday! And in recognition of this, our 52nd weekly podcast (okay, so we missed one or two weeks) we convene a roundtable discussion of the new world of business communications. The stars aligned perfectly: David was in Boston on a speaking tour and some of our best friends and colleagues from our years [...]
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