Eastman Kodak Company has been transforming itself from a maker of film-based products into a comprehensive maker of imaging products and services. With a growing line of digital photography, output and online services, the company has been trying to remake its image through multiple channels, including social media. Kodak maintains blogs devoted to products, photography [...]
Entries Tagged as 'interview'
73: A Naked Conversation
September 29th, 2008 · No Comments · PR, blogs, interview, socialmedia
In an interview set up via the great democratizing agent called Twitter, our hosts spent a half hour with Shel Israel talking about the continuing evolution of markets into conversations.
72: Introducing Web Informant.tv
September 25th, 2008 · No Comments · interview
This week, in an act of shameless self-promotion, Paul interviews David about his latest venture called Web Informant.tv, a series of sponsored screencast product reviews using the Camtasia authoring tool. David talks about how he came to create these videos and why they are useful, what the intended audience is for watching them, and the [...]
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71: Mr. LinkedIn
September 19th, 2008 · No Comments · PR, interview, socialmedia, socialnetwork
Who says you can’t reinvent yourself after 20 years in the business? Not Chuck Hester. A veteran of technology public relations going back to the days of print, Hester has become a disciple of the business networking service LinkedIn. He uses LinkedIn to organize meetings and group dinners during his frequent travels and to maintain [...]
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70: Social secrets of David Nour
September 5th, 2008 · No Comments · interview, socialmedia
This week Paul and David talk to David Nour from Atlanta. He is a champion of using social networks for business purposes, both in terms of using the tools to extend his own networks and also to enhance the connections within corporate types. David met David at the annual National Speakers Association conference last month [...]
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66: How to Connect With CIOs
July 26th, 2008 · No Comments · Uncategorized, interview, socialmedia, trade journalism
Do CIOs use the Internet? Perhaps not the same way mere mortals do, but IT executives have intense information needs of demand a unique focus in perspective. As managing editor of CIO.com, the online wing of the venerable technology magazine, Michael Goldberg is charged with keeping close to the needs of this highly coveted audience. [...]
64: The Spinfluencer
July 16th, 2008 · No Comments · PR, Uncategorized, events, interview, socialmedia
If you’re a PR professional, you can’t afford not to listen to On the Record…Online. For the past three years, this podcast has offered a steady stream insight on how journalists, marketers and new media innovators use the Internet to report the news and promote their businesses. Host Eric Schwartzman has anchored all 120 programs [...]
Tags:influencers·podcast·PR
Experiment in Citizen Journalism
July 15th, 2008 · 1 Comment · interview, journalism
Does print still have value? The people at Neighborsgo.com would argue that it does. This website, which is a spinoff ofthe Dallas Morning News, is using a social network to anchor a community journalism initiative. Local residents create profiles and post information about their interests. Every week, editors dig through comments from citizens and produce [...]
Tags:citizenjournalism
62: Brogan on Online Living
June 23rd, 2008 · 1 Comment · events, interview, socialmedia, socialnetwork
Chris Brogan is all about social media. The engineer-turned-marketer has one of the largest Twitter followings, is an active blogger and co-founded the Podcamp series of unconferences, which have been held in more than 40 countries. He currently crafts the content for CrossTech Media’s growing conference series, but he mainly publishes in media of all [...]
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82: The Joy of Search
December 5th, 2008 · No Comments · blogs, commentary, interview
HubSpotCEO Brian Halligan knows a lot about how search engines work and how businesses can optimize their Web presence for search results. He calls it “inbound marketing.”
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Tags:search·seo