We talk with Brent Frei of SmartSheet.com about the growing trend of crowdsourcing, the ability to farm out a series of tasks to a group of unknown contributors. Frei has put together a comprehensive report on the crowdsourcing industry that you can download here. He talks to David and Paul about some of the logistics [...]
Entries Tagged as 'interview'
102: Social Media at IBM
November 18th, 2009 · 1 Comment · Twitter, blogs, interview, socialmedia, socialnetwork
Anyone who was around the computer industry during the 1980s remembers IBM as a buttoned-down, almost paranoid company. In the years following the Justice Department’s antitrust suit, IBM became so tight with information that virtually no one other than designated representatives was allowed to utter a word in public without fear of retribution.
What a difference [...]
Tags:IBM
101: Driven a Ford Lately?
September 24th, 2009 · No Comments · PR, Twitter, interview, podcast, socialmedia
Automotive companies aren’t usually thought of as models of institutional transparency, but when it comes to social media, that stereotype doesn’t hold. The big automakers have been some of the earliest and most enthusiastic adopters of customer conversations, in part because they believe their stories have been so poorly communicated by the mainstream media.
Scott Monty [...]
Tags:automaker·Ford·transparency
96: Social Media on Ice
April 17th, 2009 · 1 Comment · Twitter, interview, socialmedia
As the National Hockey League seeks to recover from its damaging 2004-2005 lockout, It’s turning to new media as a means to reach out to the public. Remarkably, half of all NHL fans don’t live near the teams they root for., so the league is using every medium and its disposal to connect people with [...]
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95: That Southwest Style
March 25th, 2009 · 1 Comment · blogs, interview, socialmedia
This week we talk to Paula Berg, Manager of Emerging Media for Southwest Airlines and the team leading the airline’s efforts in blogging, podcasting, and other social media.
In a corporate blogging world that has turned in mostly unspectacular results so far, Southwest is a standout. The company uses ordinary employees — not high paid executives [...]
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86: Building on the Groundswell
January 9th, 2009 · 1 Comment · blogs, commentary, interview, podcast, socialmedia
Forrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany [...]
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85: The Voice of the Customer
December 29th, 2008 · 1 Comment · commentary, interview, podcast
Peter Blackshaw has led the charge in consumer generated media. A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and several blogs. He’s also the author of a new book, Satisfied Customers Tell Three Friends, [...]
82: The Joy of Search
December 5th, 2008 · No Comments · blogs, commentary, interview
HubSpotCEO Brian Halligan knows a lot about how search engines work and how businesses can optimize their Web presence for search results. He calls it “inbound marketing.”
78: The Corporate Blogger
November 3rd, 2008 · No Comments · PR, blogs, interview
Eastman Kodak Company has been transforming itself from a maker of film-based products into a comprehensive maker of imaging products and services. With a growing line of digital photography, output and online services, the company has been trying to remake its image through multiple channels, including social media.
Kodak maintains blogs devoted to products, photography and [...]
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93: The Travelin’ Mama
March 13th, 2009 · 3 Comments · commentary, interview, podcast, socialmedia
Shannon Hurst Lane and three other professional travel writers were chatting at a conference early last year when they hit upon an idea. They were all moms with copious travel experience. Why not start a blog to advise families on destinations that are right for parents with kids? But this wouldn’t be your usual Mickey [...]
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