Paul’s been on the road, and he recently took a tour of the pressroom at the Los Angeles Times, a newspaper that’s been awash in controversy. Tribune Co. owner Sam Zell has made it clear that he intends to measure journalists increasingly by the volume of their output. David and Paul think this is a [...]
Entries Tagged as 'commentary'
61: We’re Grumpy This Week
June 13th, 2008 · 1 Comment · PR, commentary, events, socialmedia, socialnetwork
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60: The Struggle to Collaborate
May 30th, 2008 · No Comments · PR, commentary, socialnetwork
Following a long series of shows featuring interviews with everyong from CEOs to anonymous bloggers, David and Paul reflect on what they’ve learned from these interactions. Paul is impressed by the fact that people who were once hard to reach have now become so accessible. David is annoyed by the slow adoption rate of collaboration [...]
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52: Anniversary Party
April 4th, 2008 · 4 Comments · PR, blogs, commentary, events, interview, newspapers, search, socialmedia, socialnetwork, trade journalism
It’s our birthday! And in recognition of this, our 52nd weekly podcast (okay, so we missed one or two weeks) we convene a roundtable discussion of the new world of business communications. The stars aligned perfectly: David was in Boston on a speaking tour and some of our best friends and colleagues from our years [...]
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45: The social media skeptic
February 11th, 2008 · No Comments · PR, blogs, commentary, interview, socialmedia
Jennifer Mattern calls herself the “social media Grinch.” But that doesn’t mean she’s down on social media. On the contrary, her NakedPR blog is one of the more popular online journals in the PR world. It’s just that Jenn thinks the focus on social media can distract PR people from their real work, which is [...]
Tags:PR·socialmedia
Four great trade show tips
February 8th, 2008 · 1 Comment · PR, commentary, events, trade journalism
Evan Schuman (TPRWS 39) of StorefrontBacktalk.com has spent a lot of time at trade shows lately and he sent us these four tips for getting the most out of media contacts. We like them all, but we think #3 and #4 are particularly good! Evan writes: Most interviews today are done on the phone and [...]
Tags:event·journalism·PR·tradeshow
42: Steve Boriss and the future of news
January 9th, 2008 · 1 Comment · commentary, newspapers
Our guest this week is Steve Boriss, who is an assistant professor at Washington University and the creator of The Future of News blog. Paul and David find themselves in alignment over many of the points, including how old media will have to evolve, how reporters will become content experts, and the role for PR in this [...]
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41: Putting search and recommendation engines in perspective
January 4th, 2008 · No Comments · PR, commentary, search, socialnetwork
This week’s show was prompted by this amazing list of the best Internet marketing blog posts of 2007 by Tamar Weinberg. With so much focus on search engine performance and user recommendations these days, PR pros may be tempted to spend all their time learning how to game the various traffic drivers that are sprouting [...]
Tags:digg·google·PR·search·stumbleupon
39: Pitches, deadlines, and trade shows
December 10th, 2007 · 2 Comments · PR, commentary, events, interview, trade journalism
This week our guest is Evan Schuman, who is the retail editor for eWeek and author of the blog www.storefrontbacktalk.com on retail technologies. Evan has worked for Ziff and CMP for more than 20 years in various capacities, both for print and online media. He talks to David and Paul about how PR pitch him [...]
Tags:blog·media·PR·tradepress
74: Corporate Bloggers See No Evil
October 7th, 2008 · No Comments · PR, blogs, commentary, socialmedia
Paul did an informal audit of 15 corporate blogs this week and discovered that the financial crisis that has fixated the nation is blissfully absent from their coverage. Just two of the blogs even mentioned the turmoil on Wall Street, and only one of those blogs was in the US. Paul and David wonder why, [...]
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