Peter Blackshaw has led the charge in consumer generated media. A cofounder of the Word of Mouth Marketing Association and the consumer advocacy website planetfeedback, Blackshaw is also a prolific writer who is contributes regularly to Ad Age, ClickZ and several blogs. He’s also the author of a new book, Satisfied Customers Tell Three Friends, [...]
Entries Tagged as 'commentary'
84: Mumbai Attacks Spotlight Citizen Journalism
December 22nd, 2008 · No Comments · blogs, commentary, crisis
The terrorist attacks in Mumbai, India over the Thanksgiving holiday dramatized the increasingly important role that citizen journalists are coming to play in the reporting of breaking news. For hours after the attacks began, bloggers and Twitter users provided eyewitness accounts while professional journalists and television crews rushed to the scene. Not all of the [...]
83: Those Snarky Dudes from Woot.com
December 16th, 2008 · No Comments · commentary
To the classic retail marketer, the wild and wacky Woot.com does everything wrong. The online retailer, which typically sells only one product at any given time, adorns its site with critical and sometimes sarcastic descriptions of the merchandise it sells. Woot won’t hesitate to tell visitors when one of its sale items is mediocre, but it will [...]
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82: The Joy of Search
December 5th, 2008 · No Comments · blogs, commentary, interview
HubSpotCEO Brian Halligan knows a lot about how search engines work and how businesses can optimize their Web presence for search results. He calls it “inbound marketing.”
81: Making connections in Columbus
November 25th, 2008 · 2 Comments · commentary, socialmedia, socialnetwork
David recently visited Columbus, Ohio and met with several entrepreneurs and IT managers and came away pleasantly surprised. One of the movers and shakers there was Ben Blanquera. By day he is an app dev manager for a healthcare firm, and his alter ego has him involved in a series of social networking, meetups, and startups [...]
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80: End of a (PC) Era
November 20th, 2008 · No Comments · commentary
It was the end of an era this week as PC Magazine, the publication that led the revolution in personal computing nearly three decades ago, announced it will shut down its print operation and move entirely online. TechTarget also shuttered the print editions of Storage and Information Security magazines this week. David and Paul don’t [...]
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79: The Information-Empowered Viewer
November 12th, 2008 · No Comments · PR, commentary
David spent election night flipping back and forth between the news coverage on television and various information sites on the Internet, seeking out background information on the results and candidates. He began thinking about how the Web is changing the way people consume news. PR pros need to assume that readers and viewers will constantly [...]
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77: Judging Citizen Journalists
November 1st, 2008 · No Comments · commentary, journalism
Consumer-generated media has caused a lot of excitement among publishers who hope to use it as a low-cost way to generate content. However, a recent article in Folio magazine noted that coordinating an army of citizen journalists to produce publication-quality information is messy and expensive. David and Paul believe media generated by readers has its [...]
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76: Spread the Viral Love
October 23rd, 2008 · 1 Comment · PR, commentary, socialmedia
This week, our hosts talk about viral marketing and questionable PR practices. Paul’s new book, Secrets of Social Media Marketing, shipped from the printer this week. More than 20 reviews have already appeared on blogs, Twitter and the reviews section of the book site. The reason? Publisher Quill Driver Books distributed nearly 5,500 copies in [...]
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86: Building on the Groundswell
January 9th, 2009 · 1 Comment · blogs, commentary, interview, podcast, socialmedia
Forrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany [...]
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