MediaBlather

Hanson Hosein was a successful television news producer who traveled the world and won an Emmy award working for NBC News before realizing a decade ago that the media world was about to change dramatically.  He ditched the world of “big-box” media and set out with a handheld video camera to learn about the emerging [...]

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Is the disintegration of mainstream media also the death of trust?  Paul recently spoke to a group of university professors of communications who were decidedly pessimistic about the changes going on in the media landscape.  These scholars fretted that the ongoing loss of jobs and potential collapse of some major media institutions will take down [...]

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E-mail, instant messaging, Twitter, Facebook, what’s a marketer to do?  Today there are more ways to connect to influencers than ever before, but not everyone has the same preferences and not every tool is right for every situation.  In this podcast, David and Paul look at the profusion of messaging options that are available to [...]

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Alan Kelly is a career public relations entrepreneur who’s taken a different approach to framing PR strategy. The system he’s created, called The Playmaker’s Standard, categorizes the common market “plays” that companies make into 25 types. They’re “the most basic tools and the building blocks of the discipline of playmaking,” says the company’s website. [...]

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If search engines are a mystery to you, then you’ll want to put your hands on a copy of Search Engine Marketing, Inc. It’s an encyclopedic reference about the internal workings of the major search engines and how marketers can optimize their Web presence for visibility on them.  Mike Moran co-authored the book along with [...]

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