If the cap on the Gulf oil spill holds, BP will be grateful for more than one reason. In addition to ending its $4 billion nightmare, it will no longer have to contend with @BPGlobalPR, a Twitter account set up by an anonymous critic who has been skewering the company’s efforts to manage public opinion [...]
Entries Tagged as 'commentary'
105: Identity Crisis
July 20th, 2010 · No Comments · PR, Twitter, commentary, crisis, socialmedia
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97: WeTweet
April 24th, 2009 · No Comments · Twitter, Uncategorized, commentary
David is a recent convert to Twitter, while Paul has been using it for some time. Both agree that this red-hot social network, which has people transmitting their thoughts in 140-character increments, takes some getting used to. However the benefits are evident once you make Twitter part of your everyday routine. Doctors have used Twitter [...]
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93: The Travelin’ Mama
March 13th, 2009 · 3 Comments · commentary, interview, podcast, socialmedia
Shannon Hurst Lane and three other professional travel writers were chatting at a conference early last year when they hit upon an idea. They were all moms with copious travel experience. Why not start a blog to advise families on destinations that are right for parents with kids? But this wouldn’t be your usual Mickey [...]
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92 – Visionary Educator
March 2nd, 2009 · 2 Comments · commentary
Hanson Hosein was a successful television news producer who traveled the world and won an Emmy award working for NBC News before realizing a decade ago that the media world was about to change dramatically. He ditched the world of “big-box” media and set out with a handheld video camera to learn about the emerging [...]
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91: Whom Shall We Trust?
February 23rd, 2009 · No Comments · commentary
Is the disintegration of mainstream media also the death of trust? Paul recently spoke to a group of university professors of communications who were decidedly pessimistic about the changes going on in the media landscape. These scholars fretted that the ongoing loss of jobs and potential collapse of some major media institutions will take down [...]
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90: E-mail Overload Of a Different Kind
January 29th, 2009 · No Comments · commentary
E-mail, instant messaging, Twitter, Facebook, what’s a marketer to do? Today there are more ways to connect to influencers than ever before, but not everyone has the same preferences and not every tool is right for every situation. In this podcast, David and Paul look at the profusion of messaging options that are available to [...]
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88: The Playmaker
January 20th, 2009 · No Comments · commentary
Alan Kelly is a career public relations entrepreneur who’s taken a different approach to framing PR strategy. The system he’s created, called The Playmaker’s Standard, categorizes the common market “plays” that companies make into 25 types. They’re “the most basic tools and the building blocks of the discipline of playmaking,” says the company’s website. For [...]
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87: Search Engine Marketing, Inc.
January 14th, 2009 · 3 Comments · commentary
If search engines are a mystery to you, then you’ll want to put your hands on a copy of Search Engine Marketing, Inc. It’s an encyclopedic reference about the internal workings of the major search engines and how marketers can optimize their Web presence for visibility on them. Mike Moran co-authored the book along with [...]
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86: Building on the Groundswell
January 9th, 2009 · 1 Comment · blogs, commentary, interview, podcast, socialmedia
Forrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany [...]
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106: Freelance Destruction
August 11th, 2010 · No Comments · commentary, journalism, publshing, trade journalism
As recently as a couple of years ago freelance writing was a popular way for journalists to make a living. The pay wasn’t great, but the work was interesting and most professional freelancers could make a reasonable income. Today, things are very different. Freelance rates have fallen through the floor as publications have shriveled and [...]
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