Larry Weber didn’t achieve fame and fortune in public relations by spouting conventional wisdom. The founder of Weber Shandwick, the world’s largest public relations agency, Weber has a reputation for blunt talk, innovative strategies and a relentless focus on new trends. Since leaving the helm of Weber Shandwick, he’s wiped the slate clean and is [...]
Entries Tagged as 'blogs'
56: The Provocateur
May 5th, 2008 · No Comments · PR, blogs, interview, socialmedia
Tags:larryweber·newmedia·PR
51: Are bloggers the same as MSM journalists?
March 20th, 2008 · 2 Comments · blogs
Mark Cuban, the CEO blogger/owner of the Dallas Mavericks, says no. He doesn’t have enough space in his locker room to hold all of them, and so last week posted this note saying he has to draw the line somewhere, and he will exclude bloggers from the lockers, although still credential them for interviews and [...]
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49: Take it down!
March 7th, 2008 · 2 Comments · PR, blogs, crisis, socialmedia
It’s a public relations nightmare: Some blogger posts an angry rant about your company. A few other curmudgeons join in and pretty soon you’ve got a gripefest going on. Or maybe someone gets hold of an internal memo that’s not meant for public distribution and posts it for the world to see. What do you [...]
47: Twitter magic
February 20th, 2008 · 1 Comment · PR, blogs, interview, socialmedia, socialnetwork
Many people’s first reaction to Twitter.com is that they just don’t get it. At first blush, the group instant messaging service looks like chaos: everyone is talking at once and some of them talking about nothing in particular. But Twitter has inspired a passionate following. Some people make it their main online communications medium. It’s [...]
Tags:blogs·PR·social networks·Twitter
46: How to find influencers
February 14th, 2008 · 1 Comment · PR, blogs, search, socialmedia
Paul’s writing a book, and he’s devoting a chapter to hands-on techniques for finding influencers online. It isn’t as simple as it sounds. Google indexes only a small percentage of online content and no search engine taps in to all the features of the various photo-sharing and social network sites. This week, Paul talks about [...]
Tags:influencers·search·socialmedia
45: The social media skeptic
February 11th, 2008 · No Comments · PR, blogs, commentary, interview, socialmedia
Jennifer Mattern calls herself the “social media Grinch.” But that doesn’t mean she’s down on social media. On the contrary, her NakedPR blog is one of the more popular online journals in the PR world. It’s just that Jenn thinks the focus on social media can distract PR people from their real work, which is [...]
Tags:PR·socialmedia
44: Internet marketing superlist author shares secrets
January 23rd, 2008 · 2 Comments · Guests' blogs, blogs, interview, socialmedia, socialnetwork
Late last month, a post appeared on Tamar Weinberg’s techipedia blog that stopped us in our tracks. It’s called Best Internet Marketing Blog Posts of 2007 and it weighs in at more than 8,500 words and 250 links to an amazing assortment of blog entries about everything from headline writing to linkbaiting to becoming a [...]
36: All about corporate blogging
November 19th, 2007 · 2 Comments · PR, blogs, interview
This week’s virtual guest is Debbie Weil, author of The Corporate Blogging Book and an expert on business blogging. Paul met with Debbie at the BlogWorld Expo conference in Las Vegas and conducted a short interview, which we play here. Paul and David then discuss some of the more frequent questions they hear from PR [...]
Tags:blogs·corporateblog·debbieweil·PR
34: Blogging at SAP
November 9th, 2007 · No Comments · PR, blogs, interview, socialmedia
Paul’s at BlogWorld Expo in Las Vegas, where he met Mike Prosceno, VP of Marketplace Communications at software giant SAP. SAP has an unusually progressive approach to working with the blogosphere. Not only does the company use blogs for internal and external communications, but it has embraced bloggers as important influencers, treating them in much [...]
Tags:blogging·Blogworld·PR·SAP·socialmedia
52: Anniversary Party
April 4th, 2008 · 4 Comments · PR, blogs, commentary, events, interview, newspapers, search, socialmedia, socialnetwork, trade journalism
It’s our birthday! And in recognition of this, our 52nd weekly podcast (okay, so we missed one or two weeks) we convene a roundtable discussion of the new world of business communications. The stars aligned perfectly: David was in Boston on a speaking tour and some of our best friends and colleagues from our years [...]
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