Anyone who was around the computer industry during the 1980s remembers IBM as a buttoned-down, almost paranoid company. In the years following the Justice Department’s antitrust suit, IBM became so tight with information that virtually no one other than designated representatives was allowed to utter a word in public without fear of retribution. What a [...]
Entries Tagged as 'blogs'
102: Social Media at IBM
November 18th, 2009 · 3 Comments · Twitter, blogs, interview, socialmedia, socialnetwork
Tags:IBM
95: That Southwest Style
March 25th, 2009 · 1 Comment · blogs, interview, socialmedia
This week we talk to Paula Berg, Manager of Emerging Media for Southwest Airlines and the team leading the airline’s efforts in blogging, podcasting, and other social media. In a corporate blogging world that has turned in mostly unspectacular results so far, Southwest is a standout. The company uses ordinary employees — not high paid [...]
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84: Mumbai Attacks Spotlight Citizen Journalism
December 22nd, 2008 · No Comments · blogs, commentary, crisis
The terrorist attacks in Mumbai, India over the Thanksgiving holiday dramatized the increasingly important role that citizen journalists are coming to play in the reporting of breaking news. For hours after the attacks began, bloggers and Twitter users provided eyewitness accounts while professional journalists and television crews rushed to the scene. Not all of the [...]
82: The Joy of Search
December 5th, 2008 · No Comments · blogs, commentary, interview
HubSpotCEO Brian Halligan knows a lot about how search engines work and how businesses can optimize their Web presence for search results. He calls it “inbound marketing.”
78: The Corporate Blogger
November 3rd, 2008 · No Comments · PR, blogs, interview
Eastman Kodak Company has been transforming itself from a maker of film-based products into a comprehensive maker of imaging products and services. With a growing line of digital photography, output and online services, the company has been trying to remake its image through multiple channels, including social media. Kodak maintains blogs devoted to products, photography [...]
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74: Corporate Bloggers See No Evil
October 7th, 2008 · No Comments · PR, blogs, commentary, socialmedia
Paul did an informal audit of 15 corporate blogs this week and discovered that the financial crisis that has fixated the nation is blissfully absent from their coverage. Just two of the blogs even mentioned the turmoil on Wall Street, and only one of those blogs was in the US. Paul and David wonder why, [...]
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73: A Naked Conversation
September 29th, 2008 · No Comments · PR, blogs, interview, socialmedia
In an interview set up via the great democratizing agent called Twitter, our hosts spent a half hour with Shel Israel talking about the continuing evolution of markets into conversations.
63: It is all about small niche markets
July 8th, 2008 · No Comments · PR, blogs
As EF Schumacher once wrote, “Small is beautiful.” This week, David is a dinner guest at Chez Gillin in Framingham. We use the f2f opp to interview his lovely wife Dana about her own bunny-related podcasts and related Web properties. We talk about the importance of smaller, more focused markets, which is ironic given the level of [...]
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59: The Blog that ate Manhattan
May 21st, 2008 · No Comments · blogs
You wouldn’t think that a blog that talks about Eva Peron, cervical cancer, and how to get pregnant would have a wide appeal, but these and are topics can be quite compelling. This week we have a mystery guest on the show, Dr. P, a working gynecologist who writes The Blog that Ate Manhattan. She talks about [...]
Tags:blogs·medical advice
86: Building on the Groundswell
January 9th, 2009 · 1 Comment · blogs, commentary, interview, podcast, socialmedia
Forrester Research Analyst Josh Bernoff co-authored the number one Internet marketing book of 2008: Groundswell: Winning In A World Transformed By Social Technologies. The book he co-wrote with former Forrester analyst Charlene Li broke new ground by applying innovative principles of audience segmentation and measurement to social media marketing campaigns and by relating a litany [...]
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