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	<title>Comments on: Beginning podcast</title>
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	<link>http://mediablather.com/beginning-podcast.html</link>
	<description>Interviews and Insights on the Changing Media World</description>
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		<title>By: nerd-in-residence</title>
		<link>http://mediablather.com/beginning-podcast.html/comment-page-1#comment-7</link>
		<dc:creator>nerd-in-residence</dc:creator>
		<pubDate>Thu, 05 Apr 2007 04:01:25 +0000</pubDate>
		<guid isPermaLink="false">http://techprwarstories.wordpress.com/2007/03/22/beginning-podcast/#comment-7</guid>
		<description>&lt;strong&gt;Tech PR War Stories&lt;/strong&gt;

If you&#039;re looking for my personal blog, it has moved to www.naivemelody.com.  This site now houses my PR blog.  You will only see this message on your first three visits to this site.  Thanks!	Last week, my old friend Billy James passed on David Strom...</description>
		<content:encoded><![CDATA[<p><strong>Tech PR War Stories</strong></p>
<p>If you&#8217;re looking for my personal blog, it has moved to <a href="http://www.naivemelody.com" rel="nofollow">http://www.naivemelody.com</a>.  This site now houses my PR blog.  You will only see this message on your first three visits to this site.  Thanks!	Last week, my old friend Billy James passed on David Strom&#8230;</p>
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		<title>By: melvinyuan</title>
		<link>http://mediablather.com/beginning-podcast.html/comment-page-1#comment-8</link>
		<dc:creator>melvinyuan</dc:creator>
		<pubDate>Wed, 28 Mar 2007 16:43:56 +0000</pubDate>
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		<description>Excellent stuff!

I found your site through Greg&#039;s post and I&#039;m looking forward to the coming podcasts.

Paul, I&#039;m also a firm believer in that principle - that we should go beyond &quot;looking for media to influence&quot;; and becoming influencers ourselves. Problem is that, in this transparent world, we can&#039;t do that effectively until we ourselves are firm believers in the clients that we represent. The impetus is on clients to win our trust (yes, even the PR team they hire) and on PR folks to believe what they represent, or simply stop representing them.

Best wishes on this project, guys!</description>
		<content:encoded><![CDATA[<p>Excellent stuff!</p>
<p>I found your site through Greg&#8217;s post and I&#8217;m looking forward to the coming podcasts.</p>
<p>Paul, I&#8217;m also a firm believer in that principle &#8211; that we should go beyond &#8220;looking for media to influence&#8221;; and becoming influencers ourselves. Problem is that, in this transparent world, we can&#8217;t do that effectively until we ourselves are firm believers in the clients that we represent. The impetus is on clients to win our trust (yes, even the PR team they hire) and on PR folks to believe what they represent, or simply stop representing them.</p>
<p>Best wishes on this project, guys!</p>
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