As the National Hockey League seeks to recover from its damaging 2004-2005 lockout, It’s turning to new media as a means to reach out to the public. Remarkably, half of all NHL fans don’t live near the teams they root for., so the league is using every medium and its disposal to connect people with their favorite teams. The NHL.com website has been relaunched with an integrated social network and publicity director Michael DiLorenzo is an active proponent of using blogs, twitter and social networks as a way to connect with the league’s constituency.
DiLorenzo practices what he preaches, blogging at http://www.fromtheblueseats.com/ and tweeting at umassdilo. He’s already sent 2,500 Twitter updates. Although he’s a fan, he’s also a shrewd media strategist, as you’ll see when you download the interview.
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Leveraging online and offline marketing at the NHL « David Strom’s Web Informant // Apr 18, 2009 at 3:42 am
[...] You can hear the entire podcast in episode 96: Social Media on Ice here. Yes, ep. 96! Paul and I have a lot of fun with this series of almost weekly podcasts, and you should subscribe to our feed and listen to some of the older ones too. [...]