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	<title>Comments on: 95: That Southwest Style</title>
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	<description>Interviews and Insights on the Changing Media World</description>
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		<title>By: Bo Lora</title>
		<link>http://mediablather.com/95-that-southwest-style.html/comment-page-1#comment-68</link>
		<dc:creator>Bo Lora</dc:creator>
		<pubDate>Thu, 26 Mar 2009 14:30:33 +0000</pubDate>
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		<description>Great powerful interview that illustrates well how Southwest Airlines is leveraging social media. Paula gives a great example of how Twitter helps them hear the voice of customer and react almost instantly.</description>
		<content:encoded><![CDATA[<p>Great powerful interview that illustrates well how Southwest Airlines is leveraging social media. Paula gives a great example of how Twitter helps them hear the voice of customer and react almost instantly.</p>
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