MediaBlather

This week Paul and David talk about the changing nature of custom publishing by looking at two different services: HP’s MagCloud.com and Amazon’s Kindle reader.

MagCloud creates custom magazines that can be printed, proofed, bound, polybagged and delivered via the US mails to your doorstep, all for a modest per-page fee. The magazines can be as professionally designed and produced as you’d like, using the standard Adobe publishing tools. They can also be highly targeted, like Fit Christian (right). David finds the combination of low and hi-tech appealing and just the ticket for a wide variety of PR and marcom needs.

Kindle, of course, is the versatile book reader that is now in its second incarnation and delivers a very solid user experience. Paul feels the gadget is just the beginning of the paperless era for frequent readers and offers a lot of compelling reasons — although neither of our hosts has actually ponied up their cold cash for the thing.

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