David spent election night flipping back and forth between the news coverage on television and various information sites on the Internet, seeking out background information on the results and candidates. He began thinking about how the Web is changing the way people consume news. PR pros need to assume that readers and viewers will constantly want to check facts and seek background on events in real time. How does that change the way they package information?
Download the podcast (13:52) (right-click to save)
No Comments so far ↓
There are no comments yet...Kick things off by filling out the form below.