Comments on: 55 1/2: Stalking the Elusive Influencer http://mediablather.com/55-12-stalking-the-elusive-influencer.html Interviews and Insights on the Changing Media World Wed, 26 Jan 2011 16:21:04 +0000 hourly 1 http://wordpress.org/?v=3.0.2 By: Duncan Chapple http://mediablather.com/55-12-stalking-the-elusive-influencer.html/comment-page-1#comment-47 Duncan Chapple Fri, 02 May 2008 05:02:39 +0000 http://mediablather.wordpress.com/?p=71#comment-47 It's quite mistaken to suggest that the media and analysts don't have influence. Certainly they are not the only influencers, but it would be crazy to ignore them. Analysts influence hundreds of billions of dollars of spending. The firms with the best 'influencer relations' programs tend to be those that also excel at analyst relations - a great example is SAP. It’s quite mistaken to suggest that the media and analysts don’t have influence. Certainly they are not the only influencers, but it would be crazy to ignore them. Analysts influence hundreds of billions of dollars of spending.

The firms with the best ‘influencer relations’ programs tend to be those that also excel at analyst relations – a great example is SAP.

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