This week, Paul and Dave are joined by Scott Kirsner, a Boston Globe columnist, freelance writer, blogger and conference organizer. As a writer who’s had significant experience in both mainstream and new media, Scott understands the power of each to shape opinion in different ways.Scott sees greater convergence happening between newspapers and citizen journalists, but believes newspapers still have to come up the learning curve in understanding the unique characteristics of Internet content. PR people are skilled at pitching him as a print reporter, he says, but pitches tuned to his blog are almost non-existent. For every 250 print pitches, there’s one blog pitch. This is an opportunity missed. PR still doesn’t give bloggers the attention they merit.
Marketers can adopt new media to understand and engage with their markets better, Scott believes. Start by reading Cluetrain Manifesto. Then stop talking at your customers and start asking them for comments and feedback. You can leverage inexpensive tools like online video to tell people about innovative work your company is doing or to showcase interesting people. Scott’s book, The Future of Web Video, can help you there.
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Internet Marketing » Blog Archive » 31: Scott Kirsner talks shop // Oct 19, 2007 at 5:22 am
[...] pgillin wrote an interesting post today on 31: Scott Kirsner talks shopHere’s a quick excerpt31: Scott Kirsner talks shop This week, Paul and Dave are joined by Scott Kirsner, a Boston Globe columnist, freelance writer, blogger and conference organizer. As a writer who’s had significant experience in both mainstream and new media, Scott understands the power of each to shape opinion in different ways. Scott sees greate… Read the full post from Tech PR War Stories Tags: Blogs, Journalism, events, Commentary, Newspapers, PR, socialnetwork, SocialMedia via Blogdigger blog search for internet marketing online. [...]
Why you should never give an unrehearsed demo to a journalist with a video camera « Tech PR War Stories // Jan 23, 2008 at 8:00 am
[...] 23, 2008 · No Comments Scott Kirsner (TPRWS episode 31) blogs about a disastrous live demo by an executive at Nuance Communications, one of the biggest [...]