Paul and David talk about the best PR practices they’ve ever encountered. Paul recounts his experience with one firm that arranged a CIO roundtable and ended up with a three-page magazine spread. David lauds the organizers of a user conference for really celebrating their customers. Both hosts agree on the value of using customers to tell you story, even if it means accepting the bad with the good sometimes. David has a bouquet for NASA, which really knows how to put on a press event. There’s a lot that tech PR pros could learn from the space agency.
Download the podcast here. (16:42)
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