Has Google’s time passed? A recent article in Forbes Magazine suggests that it may have. Google has been unable to combat the Facebook threat with a social strategy that has captured users’ fancy, despite its recent attempts to acquire knowledge in this area.. The company’s stock has been stagnant for nearly three years and its growth rate is slowing. Does this mean Google is over the hill?
Our hosts don’t think so, but they do think Google is good at a few things and social media isn’t one of them. Google is a great provider of productivity tools, which isn’t surprising for an engineering-driven culture. However, engineers are not the most social people and it’s not surprising that Google has struggled to figure out that business. Our hosts believe the company still has plenty of growth, but it is probably better off sticking to its knitting than trying to become another Facebook.
David and Paul also discuss the striking differences between their Android and iPhone devices and talk about how those contrasts embody the differences between Google and its rival up the road: Apple.
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I’d like to see Google continue to focus on Inbound Marketing and improving relevant results for consumers. We are getting close to spending 5% of budget online and will drive 10% of our retail insurance sales online. Our cost per acquisitio is half direct mail. I’d like to see them purchase a company like Hubspot and offer more consulting programs like their JumpStart program.