MediaBlather

We talk with Brent Frei of SmartSheet.com about the growing trend of crowdsourcing, the ability to farm out a series of tasks to a group of unknown contributors. Frei has put together a comprehensive report on the crowdsourcing industry that you can download here. He talks to David and Paul about some of the logistics of hiring these experts, how they are vetted and accounted for by their networks, the types of outsourced work that you want to consider for crowdsourcing, some of the companies that specialize in this area and the different types of crowdsourcing projects.

Here are some links to his published works:

• Lead into Gold – the math related to your cost and the crowd worker’s earnings
• PR, Internet Intern – do all kinds of research that just takes lots of time
• Small Business Will Inherit the Earth -  small businesses have to outsource lots of components of business that require specialties or time they don’t have
• Entrepreneurial Shock – earn more doing less by outsourcing mundane portions of research
• Grasshopper Case Study – build a custom list to an exacting spec for very little cost

You can download our podcast here (20:10):

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